But as I advise my clients to do, I believe everyone needs
to think about which platforms best speak to your strengths. We are now
reaching a point where having a scattered focus could truly be deleterious to
your goals, because you’re only able to half-engage or create mediocre content
or performance.
It is become increasingly clear that with the proliferation
of new platforms, no person or company can become the master of them all. Nor
should they. The harder decision is figuring out which ones you should
prioritize – or jettison. To use a business term, establishing ROI (return on
investment) should be your goal in social media. We may still have a ways to go
before we can quantify its objective, dollars-and-cents impact. Bet there are
some good operating theories out there. If you target women, Pinterest is a
great bet, if it’s males, Google+ is currently the stomping ground.
The “best” platforms will be different for every person or
brand. But in 2013, think hard about how you can cut back, so you can focus on
what matters.
JPM
CUTS DIMON'S PAY - JPMorgan Chase directors cut Chief Executive
James Dimon's pay by 50 percent for 2013, as the board took management to task
for a trading debacle that cost the nation's largest bank more than $6 billion.
The move came as the New York company posted record 2012 net income of $21.3
billion. The pay cut ends Mr. Dimon's reign as king of Wall Street CEO
compensation. Mr. Dimon's pay was set at $11.5 million, down from $23.1 million
the year before. ...
"'I respect their decision,' Mr. Dimon told reporters
Wednesday. When asked for his gut reaction to the pay cut, he said, 'Nope,
you're not going to get it.' ... Regulators this week issued enforcement orders
citing lax risk management at the bank, and at least half a dozen other
regulatory or law-enforcement agencies are conducting inquiries into the
trades, internal accounting and risk controls at the bank and the adequacy of
its public disclosures."
FORMER
TREASURY SEC’Y GEITHNER, BY THE NUMBERS : "made 99 official trips
... 62 to domestic destinations and 37 internationally ... 45 cities in the
United States and 38 cities abroad ... logged more than 600,000 miles on
international trips, taking him from Sao Paulo, Brazil to Sylt, German ...
spent more than 167 hours testifying before Congress, appearing at 67 hearings
... made 24 appearances on Sunday morning talk shows, including one 'full
Ginsburg,' when he represented the Administration on all five Sunday programs
during December's fiscal talks ... the only Treasury Secretary who previously
served Treasury as a career civil service employee. He has served more than 17
years at the Treasury Department."
BREAKING
-
"Sports are a civil right for disabled, US says, the U.S. Education Department is telling
schools they must include students with disabilities in sports programs or
provide equal alternative options. The directive, reminiscent of the Title IX
expansion of athletic opportunities for women, could bring sweeping changes to
school budgets and locker rooms ... Schools would be required to make
'reasonable modifications' for students with disabilities or create parallel
athletic programs that have comparable standing as mainstream programs. ... 'This
guidance will help schools ensure that students with disabilities have an equal
opportunity to benefit from the life lessons they can learn on the playing
field or on the court,' Education Secretary Arne Duncan said in a statement
announcing the new guidance on Friday. ... Education Department officials
emphasized they did not intend to change sports' traditions dramatically or
guarantee students with disabilities a spot on competitive teams. Instead, they
insisted schools cannot exclude students based on their disabilities if they
can keep up with their classmates."
BUSINESS
WATCH: "Losing the Crown: Apple was unseated Friday by Exxon
Mobil as the world's largest company after losing $245 billion in market value
since September."
SMALL
INVESTORS PROPEL MARKETS: S.&P. PASSES MILESTONE -
Money Floods Back Into Mutual Funds, but Rally May Fade: Americans seem to be
falling in love with stocks again. ... People who got out as stocks plummeted
in 2008 and early 2009 have already missed a remarkable rally. The Standard
& Poor's 500-stock index has soared 120 percent since March 2009, passing
the 1,500 milestone. This year alone, the main indexes are up 5 percent."
JACK
ASS OF THE MONTH – Gary Bettman, National Hockey League
Commissioner. A position Mr. Bettman has held since February 1, 1993. Mr. Bettman
is a graduate of Cornell University and New York University School of Law.
Under Gary Bettman, the NHL has grown from $400 million to $3.0 billion annual
revenues, with six new teams added to bring the NHL to 30.
However, Mr. Bettman’s tenure has had three labor stoppages,
including one full season cancelled. He has often been criticized as attempting
to Americanize the game and being anti-Canadian. Like many University
development officers, it is time for Mr. Bettman to just go away. The NHL needs
new leadership. Mr. Bettman, a former general counsel to the National
Basketball Association. The NHL needs a “hockey man” to now run the league.
BIRTHDAYS
THIS WEEK – Birthday wishes and thoughts this week to: Barbi
Benton (63), Christie Brinkley (59), Edward Burns (45), Sarah McLachlan (45),
Rosamund Pike (34), Lisa Marie Presley (45), Katharine Ross (73).
COLLEGE
HOCKEY PICK OF THE WEEK – Friday February 1, 7:00 PM ET, OWN – St.
Lawrence Women Saints (14-10-2) vs. #7 ranked Clarkson Women Golden Knights
(20-6-0). It is a battle of #4 in the east vs. #2. Chris Wells will have his
Lady Saints up for this one. St. Lawrence 4 Clarkson 3. (Season
to date (4-1)
NFL
FOOTBALL PICK OF THE WEEK – Sunday February 3, 6:30 PM ET,
CBS – Baltimore Ravens (13-6-0) vs. San Francisco 49ers (13-4-1) in this years’
Super Bowl in New Orleans. Vegas says the point spread is four for SF, we agree
– San Francisco 28 Baltimore 24. Season
to date (13-7)
THE
SWAMI’S TOP PICKS – St. Lawrence Women 4 Clarkson Women 3, St.
Lawrence Men 5 Cornell Men 3, San Francisco 28 Baltimore 24. Season
to date (51-26)
WORDS
OF THE MONTH –
intrapreneur
\in-truh-pruh-NUR\,
noun:
An employee of a large corporation who is given freedom and
financial support to create new products, services, systems, etc., and does not
have to follow the corporation's usual routines or protocols.
“Furthermore,
the distinction between entrepreneur and intrapreneur reflects a difference in
both attitude of mind, and ability between individuals.”
caro,
adjective, adverb
expensive - Caro is the basic word to describe something
which costs a lot of money
“un
coche carísimo”
a very
expensive automobile
DRIVING
THE WEEK - Huge week for economic data. Case-Shiller home prices at
9 a.m. on Tuesday expected to grow 0.7 percent. Consumer confidence at 10 a.m.
on Tuesday expected to dip to 64.0 from 65.1 ... ADP private employment at 8:15
a.m. on Wednesday expected to show gain of 165,000 ... First look at
fourth-quarter GDP at 8:30 a.m. on Wednesday expected to show a gain of just
1.2 percent ... FOMC announcement at 2:15 p.m. on Wednesday expected to
reaffirm the central bank has no end in mind for QE3 ... January BLS jobs
report on Friday at 8:30 a.m. expected to show a gain of 160,000 with no change
to 7.8 percent jobless rate ... Automakers report January sales on Friday.
Next week; Mid winter movie and restaurant reviews.
Until Next Monday, Adios!
Claremont, CA
January 28, 2013
#III-41, 146
No comments:
Post a Comment